Exhilarating speed, fierce competition and the total pursuit of excellence brings racing fans to the Zandvoort track each year. This is the story of how GET Protocol's Digital Collectible technology helped the Dutch Grand Prix immortalise the 75th year of the track for GP attendees.

TRACKSIDE TREASURES

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TRACK

UNLOCK THE track

ZANDVOORT 2023

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REVEAL

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BUILDING

SUSPENSE

When the initial collectible distribution occurred, every attendee received a hidden Trackside Treasure collectible that only showed the familiar 'Zandvoort 2023' logo and a basic swaying animation.

At this point the plan was fully in motion and the only thing left was for attendees to head to the racetrack in excitement.

As the starting lights counted down every attendee received an SMS.. the moment of reveal was upon us...

TRACKSIDE

TREASURE